About Me

This blog carries a series of posts and articles, mostly written by Anthony Fitzsimmons under the aegis of Reputability LLP, a business that is no longer trading as such. Anthony is a thought leader in reputational risk and its root causes, behavioural, organisational and leadership risk. His book 'Rethinking Reputational Risk' was widely acclaimed. Led by Anthony, Reputability helped business leaders to find, understand and deal with these widespread but hidden risks that regularly cause reputational disasters. You can contact Anthony via the contact form.

Sunday, 12 November 2017

Do Boards Understand Behavioural Risks to Reputation?

As regular readers know, we have analysed the annual reports of about 40 FTSE100 companies.  Our aim is to ascertain the extent to which boards and their companies demonstrate a good understanding of reputational risk, behavioural risk, organisational risk and cultural risk together with the extent to which the companies show an understanding of learning from errors and experience.  This approach is derived from our research insights, which are explained in more detail in "Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You"**

We have extracted their performance using five criteria.



Regular readers will recall our scoring system:



These disappointing results will represent a combination of accurate reporting of reality and poor reporting of better quality work.  We believe the former is much more likely than the latter: boards that understand these areas and their importance are unlikely to hide their company's strengths.

The least disappointing results emerge from 'cultural risk' with an average score of 2.8 and median of 2.5.  Given the strong emphasis given to culture by politicians and regulators, it is perhaps not surprising that culture has produced the least bad performance.  There is considerable room for improvement.

The worst results, sharing a disappointing average score of 1.7, were 'reputational risk' and 'learning from errors and experience'. Their medians were 1.5 and 2 respectively.

'Learning from errors and experience' was highly skewed: eleven companies scored zero whilst two scored 4 and three scored 3.5. This kind of learning is critical to long term success and stability.  A company has to get many underlying behavioural, organisational and cultural factors right to achieve a justified high score.  That makes this measure a particularly powerful pointer that regulators, investors and D&O insurers can use to differentiate between fragile companies and those that are systemically resilient.

These results also suggest widespread board skill gaps in this risk area.  The FRC anticipated this when it added behavioural, organisational and reputational risks to boards' explicit responsibilities.   The Risk Guidance provides that boards should consider:

whether it, and any committee or management group to which it delegates activities, has the necessary skills, knowledge, experience, authority and support to enable it to assess the risks the company faces and exercise its responsibilities effectively. Boards should consider specifically assessing this as part of their regular evaluations of their effectiveness
 These include the explicitly added areas of behavioural, organisational and reputational risk.

 The FRC also recommends that the board should:
"satisfy itself that [its] sources of assurance [on risk] have sufficient authority, independence and expertise to enable them to provide objective information and advice to the board."
Where shortcomings are found, the remedy is clear: arrange board education from people with "authority, independence and expertise".

In the meantime, we are extending our cohort to include regulators while we watch for correlations between bad scores and disastrous performance.  We shall report on results as they emerge.

Anthony Fitzsimmons
Reputability LLP
London
@reputability

** You can claim a 20% discount code on a purchase of 'Rethinking Reputational Risk' through this link using code RRRF20.


Tuesday, 31 October 2017

Finding Future Failures

Our research, summarised in 'Rethinking Reputational Risk', shows that behavioural, organisational and board risks are the root causes of most major crises.  These systemic risks typically lie latent for years encouraging complacency before they trigger a major reputational crisis that typically takes leaders by surprise, shreds shareholder value and often damages careers. 

We have long known that it is possible to identify, in advance, organisations that have systemic weaknesses that make them more likely to fail in this way.  Preliminary findings from our latest research provide indications of a new analytical approach.

Regular readers will recall that recent rules from the UK Financial Reporting Council require companies it regulates to report clearly on important reputational, behavioural and organisational risks.  [Note: since this was written, the FRC has published new Guidance on Board Effectiveness which recommends greater focus on these areas at board level.  We have written about it here.  Our recommendations to the FRC on this are here.]  We have analysed the Annual Reports of about half of the FTSE 100 constituents to discover how they were getting on.

We used a simple scale to score their reporting performance on five axes

The scoring system awarded from 0 to 5 points on this scale.




The five (inevitably overlapping) axes we chose were:
  1. Behavioural risk
  2. Organisational risk
  3. Cultural risk
  4. Reputational risk
  5. Learning from errors and experience
We added these scores to produce an averaged composite score for each company, also with a maximum of 5.

By way of example our cohort included seven financial services companies.  Plotting their results on a chart reveals the picture below.


 

This picture is revealing even without more information.  You can separate financial services (FS) companies that talk about learning from mistakes from those that do not; evidence of the Financial Conduct Authority and Prudential Reguation Authority campaigns to improve culture is ubiquitous; and two seeming weaklings emerge: FS6 and FS7 with averaged composite scores of 1.6 and 1.1.

To give a little perspective, FS2 was the top scoring company across our entire survey with a composite score of 3.6 that leaves plenty of room for improvement. The bottom company managed to score a zero on all five dimensions.

Annual Reports may portray a company as better or worse than it actually is.  A poor score may reflect poor risk management or inadequate reporting by the board.  Contrariwise a higher score may represent better risk management or exaggeration by the board.  At present we suspect the former more than the latter.

This analysis provides a new and solid starting point for identifying UK companies that are particularly vulnerable to unpleasant surprises.  Huge volumes of differentiating information exist in the public domain.  Our experience is that, with a suitable analytical framework and methodology, this yields revealing and predictive insights into the extent of a company's vulnerability to crises and the nature of its fault lines.  The framework can equally be used to compare and rank companies, identifying both which companies are more and less accident-prone and which are more, or less, likely to survive a reputational crisis.

Our methodology is obviously relevant to leaders of companies both in reducing the risk of being held responsible for the unexpected sudden collapse of their company and to ensure that outsiders gain a fair perspective on risk management in these areas.  With access to inside information the analysis can be made far more granular, robust and revealing, supporting improvements in both risk management risk reporting.  We are talking to a number of companies about this.

Our research insights and methodology are also relevant to:
  • Investors who wish to avoid unpleasant surprises;
  • D&O insurers ranking board risks;
  • General liability insurers ranking operational risks;
  • Banks assessing credit risks.
These groups have access to public information.  Armed with a suitable analytical framework, they can ask questions to probe areas that they regard as particularly important.

We plan to report further on our findings in the coming months.

In the meantime you can learn more about reputational, behavioural and organisational risks, and how they destroy seemingly sound organisations, in "Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You" written by the late Professor Derek Atkins and me.  Publishers Kogan Page offer a 20% discount  using code BBLRRR20 to our readers.

Anthony Fitzsimmons
Reputability LLP
London
www.reputability.co.uk
@reputability


Friday, 29 September 2017

Learning from mistakes: the key to flying high



“He hit me first,” whines the indignant two-year-old. We learn the ‘blame game’ young. With luck it develops into asking “why (did he hit me/take my sweets…etc.)?” 

Inadequate investigations

“Why?” is a powerful question. Inexpertly used it leads to quick but superficial attribution of causes: “Why did the rogue trader emerge?” “Because he was bad.” In times past, air accident investigations often concluded that the tragedy was caused by ‘pilot error’. But as Stanley Roscoe, a pioneering aviation psychologist of the 1980s pithily put it, blaming an accident on ‘pilot error’ was “the substitution of one mystery for another”.

At the time air accidents remained uncomfortably frequent with deaths running at around a thousand per year. Roscoe’s insight was a key to transforming aviation from the somewhat hazardous to an activity so safe that the prospect of an aircraft crashing onto London as it approaches Heathrow has barely featured in the debate over a new runway for London’s airports. Terrorism apart, air accidents on western-built aircraft globally killed about 300 people per year in the decade to 2015, by which time the number of flights had more than doubled. For comparison, over 1800 were killed on UK roads in 2013 alone (over 34,000 on US roads).

Aviators learnt to learn better

The transformation was no accident. The airline industry foresaw that growth in flying might lead to a monthly air disaster featured on all front pages if they could not improve safety. As aviation investigators and academics dug deeper into the causes of accidents, asking “why?”, significant themes emerged.

Digging deeper uncovers system failures

One concerned communication failures. High workloads played a part but some were due to hierarchies. A co-pilot needed to tell his commander (in those days pilots were always men) something was going wrong but the difference in status led him to mince words in a way that masked the message; or the message was clear but his commander was unable to absorb information that did not fit his expectations. Sometimes the co-pilot said nothing at all because a challenge was socially unthinkable even when the alternative was imminent death.

The Kegworth crash


The problem grew worse as the gap in status increased, with an even higher barrier between the flight deck crew and the cabin crew even though the latter might have really important information. When the commander of the aircraft that crashed at Kegworth in 1989 announced to all that there was a problem with the right engine, which he was shutting down, many in the cabin could see that it was the left, not right, engine that was on fire. Whilst some cabin crew were too pre-occupied with their emergency duties notice the announcement, there was no attempt to tell the flight crew that the left, not right engine seemed to be on fire. The aircraft crashed just short of the runway when the functioning right engine was shut down; and the left engine’s fire was made worse when extra fuel was pumped into it. 47 died and of 79 survivors, 74 suffered serious injuries.

The pilot who was sucked out of the cockpit

Another theme was system failures. When accidents are investigated there is of course an immediate cause. Soon after a BAC 1-11 aircraft took off from Birmingham airport in 1990, there was a loud bang as a newly installed cockpit windscreen disappeared at 17,000 feet. The co-pilot, who had undone his safety harness, was sucked out of the aircraft and left hanging on by his knees. He was saved by cabin crew holding his legs as the pilot regained control of the aircraft and landed it safely.

The immediate cause was that the windscreen had been installed using bolts that were a mixture of too small in diameter and too short. The next deeper level of causes included a fundamental design error in the windscreen and a mechanic deprived of sleep. But even this was not enough for the investigators who identified fundamental system failings, including that “the number of errors perpetrated on the night of this job came about because procedures were abused, 'short-cuts' employed and mandatory instructions ignored. Even when doubt existed about the correct size of bolt to use, the authoritative documents were not consulted.”

The airline had failed to detect the slipped standards because they did not monitor more senior mechanics. It did not help that their procedure for gathering feedback about the effectiveness of the maintenance system was not working properly: the AAIB estimated that the ratio of near misses to serious accidents might be as high as 600 to one so successful detection of system failures depends on reporting a substantial proportion of near misses.

What aviators learnt

The success of commercial aviation in flight safety is built on two pillars:

  • Analysis of accidents and near misses to their root causes, including system failures including effects of human psychology and behaviour at all levels;
  • Remedying systemic weaknesses and managing behavioural and psychological issues uncovered.

These systemic issues include systemic weaknesses caused by human behaviour: aviators have overcome the idea, common elsewhere, that systems just means processes. Systems do include processes, but recognising that humans are an integral part of their systems, aviators treat normal, predictable human behaviour as an integral part of the flight safety problem and integrate lessons about human behaviour into flight safety.

Practical lessons for all

Thus even the most experienced pilots are taught to listen to subordinates and welcome challenge. Everyone is trained to challenge whenever necessary and ensure they are heard. All are trained to listen to each other and to cooperate, especially under stress. And through what is known as “just culture” the whole commercial aviation system encourages even self-reporting of near-misses and errors as well as accidents so they can be analysed to root causes and the lessons fed back to all. The deal is spelt out on the CAA website:

“Just culture is a culture that is fair and encourages open reporting of accidents and incidents. However, deliberate harm and wilful damaging behaviour is not tolerated. Everyone is supported in the reporting of accidents and incidents.”

This is not whistleblowing to bypass belligerent bosses: it is a routine system that applies to everyone, every day and at whatever level. It applies to all directly involved in flight operations including leaders on aircraft and those who lead the manufacture, maintenance and support of aircraft and the systems that keep them flying. No-one in the system is above it; and the CAA statement of the just culture is endorsement of the flight safety culture from aviation’s highest level: its regulator.

Everyone in the system now accepts it, though it was initially resisted just as Professor Atul Gawende’s surgery checklists were initially resisted by some surgeons. It was no surprise to psychologists that most of the minority who resisted Gawende’s checklists thought that, though they did not need to use checklists, any surgeon operating on them should use one.

The story of flight safety illustrates how carefully thought through culture change has brought about a system so safe that few even think about flight safety. Aviation has achieved this despite the system’s complexity, which includes legions of organisations, huge and small, worldwide.

Applying the lessons beyond aviation

Can it be replicated elsewhere? The fact that airlines – such as British Airways’ recent IT failure – can have serious failures beyond flight safety confirms that the cultural transition between flight safety and the rest of the business is not automatic – even where the group chief executive was once a pilot.

There can be no doubt that senior UK financial regulators understand that cultural, management and leadership failures in and around finance are among the root causes of the 2007/8 financial crisis. Some of these roots – such as the accumulation and promotion of undesirable character traits among staff hired primarily for greed and aggression – go deep. But many, even if not transient, are less deep-rooted.

A better culture, and the incentives and other drivers to support it, can be designed and launched surprisingly fast though embedding it will take longer. Incorporating a culture of learning from errors, near-misses as well as the serious failings in conduct, will help identify systemic weak spots so they can be remedied.

But just as it was crucial that even the most senior pilots learned to welcome analysis and challenge of their actions, so too must business leaders. Their perceived character, culture, incentives and behaviour are crucial models for their subordinates. And just as the CAA overtly underpins aviation’s culture of learning from error, so regulators, and their political masters, must embrace the importance of an open, analytical - and forgiving - attitude to honest mistakes.

Anthony Fitzsimmons
Reputability LLP
London

Anthony Fitzsimmons is Chairman of Reputability LLP and, with the late Derek Atkins, author of “Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You

This article was first published in the August/September 2017 edition of Financial World.